FOR IMMEDIATE RELEASE
Febuary 1st 2008
Byron Bay Band Very Unique Existence break through to independent success story!
In this time of transition from the traditional major label model to a more
artist driven industry many barriers still exist for a young act aspiring to
commercial recognition but one new aussie band from the new south wales north
coast seems to be breaking them down quite comfortably with radio adds both in
Australia and the USA as well as Retail Chain airplay in Europe.
Since testing songs mid 2007 on an early issue of their EP and receiving spot
plays on Triple J, MMM Brisbane and regional stations as well as amassing a huge
presence on myspace with an intriguing idea
of fully involving their audience and feedback in all aspects of the bands
career -all leading to the current figure of 99000 plays and counting. The new
remastered, repackaged CD now includes a bonus DVD and has already scored the
band the Music Network Hit Pic and Emerging Artist piece in the Jan 18th issue.
This has already resulted in no less than 16 ATB Adds(see Feb 4 TMN) across
regional commercial radio across NSW and Queensland for the first single 'Take
It Easy' - stations such as NEW FM, 2ZZZ, Power, Max, Hot 91, 104.7 Grafton
and many more have all embraced the bands own self defined brand of 'Positive
Consiousness Rock' .The SBA Network have added both the single and video while
Mood Media/DMX have taken things one step further with 4 of the five tracks
added to their playlists and the single championed as the number one pick from
Australia for their European Channels-see www.moodmedia.com.au
The European response is totally in line with the bands strategy of expanding
their audience reach using new technologies to get their music everywhere
possible and the USA is no exception - the simultaneous radio push going on
there as we speak has so far resulted in the band breaking into the TOP 30
College Radio charts in only the second week of promotion with some stations
reporting Top 10 plays as well as high level rotation to over 2.5 million
internationally on the Moozikoo and Radio X network
To back up the release there is a 45 date regional and metro tour already booked
which commenced where else but the Beach Hotel in Byron on Jan 31st - the tour
takes in towns such as Lismore, The Gold Coast, Bellingen, Port Macquarie and
more before heading into the cities - for full tour dates see www.thevue.com.au
.
The CD EP with bonus DVD clip (high rotation on Nightlife Video) is distributed
by MGM and with more radio support sure to come on board and management already
sniffing the future looks bright
for these 4 guys from Byron Bay.
Blending influences from Silverchair to the lighter side of Kyuss, Take it Easy
will play well on multi-formats. The group, which has built a strong fan base
by actively involving fan feedback into song
writing and delivering rocking live shows locally and internationally, is a
more than healthy introduction to local radio. Don't take it easy on adding this
one! The Music Network JAN 18 2008
Very Unique Existence have created something that first grabs a hold of you
tight and close then all of a sudden lifts you to dizzy heights - Best Magazine
- DEC 2007
For more information please check out: www.thevue.com.au
For hi rez images, interviews and enquiries please contact:
Marshall Cullen
marshall@... 0416 143 030
Foghorn Media
612 93310666
230 Crown St
Darlinghurst NSW 2010
PO Box 3262
Umina Beach NSW 2257
Australia
sounds like cafe www.soundslikecafe.com
damien gerard studios www.damiengerard.net
foghorn group www.foghornrecords.net
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