soundslikecafé - surprising survey results!
How many café customers hear the artists on soundslikecafe every week? Hundreds?
Thousands? Tens of thousands? In actual fact, it's even more.
Since its inception in 2003 soundslikecafe has established itself as the premium
café music network in Australia. With over 1200 cafes nationally, this unique
product has carved out a valuable place in the market as both a provider and
supporter of new music. Earlier this year we carried out our first ever customer
survey and the results were very surprising.
Over 1.3 million people a week are being exposed to the artists featured on
soundslikecafe. That's more than the entire population of Adelaide. More
importantly, over 880,000 sit down rather than take away their coffee so they
are enjoying the music even longer.
Based on an average of five trading days a week, over 260,000 customers a day
are listening to soundslikecafe. Overwhelmingly the results showed that the
cafes are playing soundslikecafe every day, with over 70% stating that they had
been playing soundslikecafe CD's for 3 years or more.
What was also surprising was the number of cafes who reported purchasing music
based on the music they heard on soundslikecafe. Over 50% of cafes had purchased
music at least four times a year after hearing the artists featured on
soundslikecafe and they all stated that their regular customers purchase even
more.
CALLING FOR PLACEMENTS ;
To be a part of this unique series make sure you book now.
Volume 26 must close by Friday May 29.
"Where do you go to get guaranteed airplay in 1,200 outlets nationwide?"
Soundslikecafe!
For more information please contact:
Media/General: Marshall Cullen
marshall@... Ph: 02 9331 0666
Sales and Marketing: Peter Billing
peter@...
Cafe Sign Up and Distribution: Elia Green
elia@...
Peter Billing
Sales and Marketing Manager
Foghorn Media
230 Crown Street
Darlinghurst NSW 2010
Ph: (61) 2 9331 0666
M: 0409 227 551
E:
peter@...
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