Here's a case in which I didn't expect the word "biometrics" to be
cited, but I guess the S&M NuTec press release writer thought that
this would make the release sound cool and relevant. This is
excerpted from a New Greenies(R) press release that I found at
earthtimes.org.

- - - - - - -

KANSAS CITY, Mo., Nov. 1 /PRNewswire/ -- Dogs across the country
will have a reason to smile as America's number one selling dog
treat, Greenies(R), has launched the next generation of dental
chews. Based on patent-pending science rooted in dog biology, the
new Greenies is a first-of-its-kind daily dental chew for adult dogs
that helps clean teeth and freshen breath, plus is irresistibly
chewy, easy to digest and nutritiously complete.

To take canine dental care to the next level, new Greenies
incorporates a unique science used for the first time in the pet
treat category. Taking a cue from science best known for its
application in identification processes, such as fingerprinting and
retinal scans, biometric research was applied to create Greenies'
new design and texture developed for the way dogs naturally chew and
bite....

The research that led to the new Greenies dental chew is based on in-
depth biometric studies from the University of Guelph in Ontario,
Canada, which analyzed canines' unique physiologies, including
anatomical differences between dogs of different body weight, shape,
skull shape and bite force -- all factors that helped establish
chewing patterns for each of the three major skull types. The data
unveiled exactly how different dogs chew and how hard they bite, so
even dogs with the weakest bite force could enjoy all the benefits
of Greenies.

This break-through research gave way to new Greenies' range of five
textures for its five sizes (from TEENIE(TM) to Jumbo) -- from
softer textures for smaller dogs like daschunds that have minimal
bite force and more elongated jaws to stronger textures geared for
larger dogs with greater bite forces like bulldogs. The result is a
dental chew that maximizes the health benefits for all dogs, no
matter their size or shape. And, dog owners won't have any problem
finding the right Greenies for their dog, because the biometrics are
built into each of the five available dog size ranges. The new
Greenies is setting new design standards in the industry.